"Premax started out, and was always supposed to be a side hustle. Back in the early 2000’s the ‘problem’ was that the available massage creams and oils were greasy, and caused clogged pores and breakouts. My athletes and patients had to shower after treatment. I tried everything, and nothing was good enough.
I thought to myself, someone has to do this better… hmmm, why not me?
Working with my elite sport connections, a leading cosmetic skincare engineer, and a manufacturer who I talked into taking us on, Premax started out with two skin friendly massage creams. We had no money for marketing, just a few samples to hand out via a couple of distributors that also decided to take a chance on us.
Our warehouse was my spare room, office the kitchen table, and I took two half-days off each week my physio work to drive orders around, or pack them up and leave on the front doorstep for the couriers.
Via word of mouth, and the occasional booth at a conference, Premax grew. I kept listening to what people had to say, and gradually the product line progressed. We went from two massage creams to five, all with different textures, ingredients and clinical applications. Athletes also recognised that Premax was great on their skin, and we kept getting contacted to develop products for them too. So, we did, and here we are."
Randall Cooper, CEO Premax, Sports Physiotherapist